Clif Bar
Type of Work: Packaging Design
Brand Brief:
Clif Bar & Company, an American enterprise, specializes in crafting energy foods and beverages. Its flagship offering, the CLIF Bar, originated from the creative collaboration between Gary Erickson and Lisa Thomas.
Objective:
Create a captivating packaging design that not only enhances the visual appeal of the product but also effectively communicates its unique features and brand identity. The aim is to create packaging that stands out on shelves, attracts the target audience, and reinforces the product's positioning in the market while ensuring practicality and functionality.
MoodBoard
Sketches
Teaser Key Art
Stars Key Art
MockUp
