NewJean
Type of Work: Concert/Branding
Girl Groups Brief:
NewJeans, an ensemble crafted by ADOR, stands as a South Korean girl group boasting five members: Minji, Hanni, Danielle, Haerin, and Hyein. Renowned for their quintessential "girl next door" aura, they infuse modern interpretations into the musical essence of the 1990s, carving a distinctive niche in the industry.
Objective:
Develop a cohesive branding strategy for a concert event, ensuring that all visual elements, promotional materials, and messaging align harmoniously to create a memorable and immersive experience for attendees while effectively communicating the essence and vibe of the musical performances.
MoodBoard
Sketches
MockUp
