MS Walk
Type of Work: Brand Identity
Organization Brief:
Established in 1948, the Multiple Sclerosis Society of Canada is dedicated to advancing multiple sclerosis research and offering education and support services to individuals and families affected by MS. With a commitment to finding a cure and empowering those impacted by MS, the society strives to improve the quality of life for all those affected by the disease.
Objective:
Creating a cohesive brand identity for the organization that authentically represents its values, mission, and unique offerings. The goal is to create a consistent and memorable visual and verbal identity across all touchpoints, fostering trust, recognition, and loyalty among stakeholders while effectively communicating the organization's purpose and impact.
MoodBoard
Sketches
Teaser Key Art
Stars Key Art
MockUp
