Maison Francis Kurkdjian
Type of Work: Logo re-design & Packaging Design
Brand Brief:
Founded in 2009, Maison Francis Kurkdjian blossomed from the collaboration of Francis Kurkdjian, a celebrated perfumer with an illustrious portfolio, and Marc Chaya, the Co-founder and President of the fragrance house. United by a shared vision, they embarked on a journey to realize a fragrant world of sensuality, generosity, and complexity, becoming a beacon of French expertise and lifestyle.
Objective:
Redefine brand identities through strategic logo re-design and packaging design solutions that resonate with target audiences, elevate brand perception, and drive consumer engagement. The aim is to create visually compelling and cohesive brand elements that reflect the essence of the brand, differentiate it in the market, and foster emotional connections with consumers while ensuring practicality, functionality, and adherence to brand guidelines.
MoodBoard
Sketches
Teaser Key Art
Stars Key Art
MockUp
